Watcher API: Get realtime alerts on leads, accounts & companies
The Watcher API allows you to “subscribe” to live updates about people or companies based on your own criteria. Set watches, get notified via webhooks, and always act on fresh data.
Popular use cases
Sales
- Update Prospect Lists to ensure prospect details are up to date for more accurate targeting.
- Instant notifications that can act as triggers for quicker and relevant outreach.
Recruiting
- Keep candidate databases up to date.
- Be the first to reach out to a potential candidate by monitoring for changes that can be used as triggers for outreach.
- Track specific signals that can be used as triggers for outreach to get more leads.
Investment
- Monitor founders you are interested in to know their activities in realtime.
- Monitor portfolio companies to get realtime view of their performance and identify any risk or growth indicators.
Customer success
- Monitor your champions and get live notifications when they shift companies, departments or get a promotion.
CRMs, products and internal platforms
- Keep your database updated with live auto updates ensuring you always have the most accurate and comprehensive data.
Types of Watchers you can use
- Track for specific events that happen across all companies and people.
Event Watcher
Company Watcher
People Watcher
Job posting with keyword & location
Tracks job postings that contain certain keywords in the title or description and are posted in a specific location
New funding announcement
Tracks new funding announcements for companies
LinkedIn post with keywords
Tracks LinkedIn posts that contain specified keywords
Company headcount increased
Tracks when a company's headcount increases by a specified percentage over one year
Someone starts a new job
Tracks when a person starts a new job or position
Job posting by location
Tracks job postings that contain certain keywords in the title or description and are posted in a specific location
Company department headcount in range
Tracks headcount of a specific department of company
First person hired in company department
Tracks companies where first person in hired in X department
First person hired internationally
Tracks companies where first person in hired internationally
Employee location in two countries
Tracks companies where employee job location in two countries
Company headcount growth over baseline
Tracks companies where headcount growth over baseline
How does Crustdata compare to others?
| Feature | Crustdata | Coresignal | PDL | Zoominfo |
|---|---|---|---|---|
| Webhook support | ✅ Yes (for job changes & custom events) | ✅ Yes (only for job changes) | ❌ No | ✅ Yes (enterprise only) |
| Realtime updates | ✅ Yes | Weekly | N/A | Unspecified |